Alumni Speak June 2016: Nutrition Industry

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Jul 06 2016

Alumni Speak June 2016: Nutrition Industry

June

Speakers: Diana Sugiuchi, Nourish Family

                 Dr. Glenda Lindsey, Inspiration Factory

Industry: Health & Nutrition

Diana Sugiuchi

Brief Bio:

Morgan State Alumnae, Class of 2006 with a degree in Nutrition Science.  Following her Bachelor’s Degree, Diana started Nourish Family in 2009.

Dr. Glenda Lindsey

Brief Bio:

Dr. Lindsey has always had a passion for Nutrition. As Morgan State Alumni Class of 1993, she took full advantage of the opportunity to advance her knowledge in this multi-trillion dollar industry by majoring in Biology while pursuing her undergraduate degree at Morgan State University. Dr. Lindsey then attended Coppin University where she received her Master’s degree in Adult Education and returned to Morgan State to receive her Doctorate in Public Health. Dr. Lindsey started “Inspiration Factory” in 2014.

Key Points:

  • Certifications: State Licensure
    • G: Became a licensed dietitian through a program at Howard University and a national certification exam, apply through the state of Maryland
    • G: Inspiration Factory is currently a LLC, is going through the processes to get her company certified in Maryland
    • D: Registered dietitian credential- Mandatory internship then pass a national exam
      • D: Licensed dietitian/nutritionist in the state of Maryland
      • D: American college of Sports Medicine and Health Fitness certification
      • D: In opening her business,she had to be licensed in the state of Maryland started as a LLC later changed to a S CORP.
  • D: Having a solid team that can advise, is very important
  • Product and Services
    • G: Inspiration Factory only supplies services as of now:
      • Consulting (the academy of nutrition and dietetics, scoring grants for programs) , Youth Development (using nutrition at the Impact Hub in Baltimore), Nutritional Counseling
    • D: Nourish Family primarily provides services: www.nourishfamily.com
      • 1 on 1 nutrition counseling adults, children, corporate wellness (seminars, cooking demonstrations, webinars for clients ranging all over the DC/Maryland/Virginia  metropolitan area)
      • Online Product: Meal planning boot camp
  • Naming the company
    • G: Has always been told that she is a very inspiring person. Also she wants to inspire people to be cognizant about their weight, weight gain/loss, attitude towards your weight. Inspiration Factory abbreviated is “I.F.” which is a reflection of an inspirational poem her mother always told her about inspiring others.
    • D: “Wanted my company to be bigger than me” Just starting out, Diana wanted to focus on the health of families. A family of services that are provided, also the strong focus on family health inspired the company name “Nourish Family”
  • Targeting services to individual consumers vs. organizations (pros & cons)
    • G: Both can be difficult to target services to.
      • Individual: In the minority community, it is difficult because they don’t see the necessity of nutrition. In addition to the financial obligation of paying the dietitian for their services and consistency after the first visit. “In nutrition it’s all about the follow up” “People who are older are more compliant and they always come for a follow up visit”
      • Organizations: Not as difficult as the individual consumer, it’s just finding the organization that needs the services.
    • D: “Accepting insurance at the practice was a very good business decision” “The majority of people who need her services, don’t have the funds to pay” so accepting insurance is convenient.
      • Has never paid for advertising gets clients usually through referrals.
      • Getting the corporate trust is a difficult task.
      • Vertical drop nutrition: Blog for Skiers
  • What is the process to be able to accept insurance as a practitioner?
    • Needs to be credentialed with every major insurance company individually.
  • Major successes/developments
    • G:  Newly established relationship with the Impact Hub that gives her the platform to reach out and educate children in the Baltimore community. In addition to her growing relationship with the Head Start program.
    • D: Fast growing team of employees, 2 newly opened office locations in Baltimore  
  • Major challenges
    • G: Going into organizations to establish more youth programs in nutrition and public health, pursuing her doctorate while trying to run her company
    • D: Balancing administrative work with field visits, marketing services, manage social media/blog posts (wants to hire a social media intern), time management, growing the network.
  • Affordable care act: Pays for preventive services
    • G: Believes Act is awesome and convenient. Also serves as an advocate for the Maryland Academy of Nutrition and Dietetics advocated for Medicare to pay for preventative services at Capitol Hill.
    • D: Thinks the Act is fantastic whereas it has increased insurance payments for nutrition counseling. The Affordable Care Act has allowed more individuals to get seen by Diana because their insurance plans can now be accepted.
  • Healthy Food Tips for Summer cookouts:
    • G: Emphasize fruits and vegetables at cookouts. “Eat in moderation” Have salads as well as hotdogs/hamburgers. “You need food for nourishment, eat but eat in moderation”
    • D: “You shouldn’t deprive yourself of food the whole time” Prioritize your choices. “Just because it’s there doesn’t mean that you need to eat everything” “Stay hydrated”
  • Industry mentors
    • D: Diana serves as a member of a number of nutritional practice groups such as: Nutrition entrepreneurs practice group, mastermind group full of other dietitians and Rebecca Bister has served as a mentor.
    • G: Steva Kolme inspired Dr. Lindsey to go into private practice, Manilla Scott and Dr. Ivonne Broner are both Morgan alumni dietitians who were inspirations to Dr. Lindsey.
  • Favorite Business book
    • G: Participates in business webinars and utilizes online research tools
    • D: Uses online research tools to read up on her industry and for advice
  • Advice for aspiring Dietitians
    • D: Be persistent, flexibility is vital
    • G: You have to be licensed and study hard for the exam, finding the positive aspects of a negative situation

Tweetable Quotes:

  • “Wanted my company to be bigger than me”  (Tweet This)
  • “In nutrition it’s all about the follow up” (Tweet This)
  • “People who are older are more compliant and they always come for a follow up visit” (Tweet This)
  • “Accepting insurance at the practice was a very good business decision” (Tweet This)
  • “The majority of people who need her services, don’t have the funds to pay” (Tweet This)
  • “Eat in moderation” (Tweet This)
  • “You need food for nourishment, eat but eat in moderation” (Tweet This)
  • “You shouldn’t deprive yourself of food the whole time” (Tweet This)
  • “Just because it’s there doesn’t mean that you need to eat everything” (Tweet This)

Contact information:

Diana Sugiuchi

Website: Nourish Family

Facebook/Pinterest/Twitter: @NourishFamily

Vertical drop nutrition

Dr. Glenda Lindsey

Inspiration Factory website

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